My most recent school project has got me thinking about the, now recent, future. In this class, professionals from around town visit and present us with a design project. Most of them have been pretty cool, a few lame ones, but this one got me excited. The goal of this project was to name and design three different wines. Each wine is from a different region around the world and our name choice has to be found by doing research about the three regions. The thing that got me excited was the professional that presented this project just so happened to be the Art Director of a place I really want to work.
So my task at hand was to name a Cabernet Sauvignon from Aconcagua, Chile, a Chardonnay from Washington, and a Pinot Noir from Marlborough, New Zealand. I did my research and came up with three unique names that I feel stand out on a shelf.
My first wine I presented was my Cab from Chile.
The second wine I presented was my Chardonnay from Washington.
My research found that Washington shares the same lattitudinal line as famous growing region in France, such as, Bourdeaux and Burgundy. The reason these areas grow such great wine is in the soil. It is sandy and studded with stones. So I decided to play off of that characteristic and named my wine "Stone Studded". The target audience for this wine was women and I wanted to try a real modern avant-garde design that I hadn't seen on wine labels I looked at. One of the cool things about this design is that if is was ever really produced all of the gems would have a gloss varnish over them so they stand out from the other printed areas.
Finally, the last one I presented was my Pinot Noir from New Zealand.
While researching the Marlborough region of New Zealand I stumbled across a link to a page about the Maori tribe. I became intrigued and dove into more research about this culture of people. I came across an art style that I really liked that only used red, white, and black with really simplified shapes, but the shaped had meaning. I also discorvered a war dance that the Maori did called the Haka. This dance was to intimidate their attackers. I named my wine after that dance because I felt it was an appropriate name for a Pinot Noir. Pinots tend to be hard to grow and could use a war dance to ward off their enemies. The bands around the top represent grape vines and the grapes that grow on them to make the wine. I used the Maori art style that I found to illustrate my label. The target audience for this wine was Men so I felt this bold treatment was appropriate for that demographic.
This label was my favorite so I did my one ad for this wine. Here is what I came up with.
I tried to do something that emulated the bottle design so that when the consumer sees the ad, they will automatically know what to look for when they go to the store. My body copy explains the brand concept since this is its first unveiling. I thought it would be cool to let the reader know what the wine makers behind the wine were thinking when they created it.
So now that the project is done and I have presented it to my dream employer I feel great. He called two of my designs, "Heroes". What he meant was that they were perfect and would stand strong on the shelves. I just liked the reference to comic books and I am so pleased he liked my designs. I can now look toward my future with a smile and hope that they have an opening when I apply. Other than that it was nice to know that someone in the real world acknowledged my work as something that could be actually produced. It didn't just look like student work to him, he saw the professionalism and I feel great that I have put in so much effort over the passed five years. It is finally going to pay off and I will be done with school. I will be able to focus on my career and starting a family with my beautiful wife.
Sorry for the length of this blog, but hopefully my designed pulled you through it with comfort and ease. Have a nice night, peace out.
I'm sitting here awake on a Saturday morning watching cartoons. My wife had to get up early today for a stone massage workshop so I got up too. She told me last night that she wouldn't mind if I cleaned up the house today. So when she was in the shower, I started cleaning. All the things I needed to clean have been cleaned, I got ready for the day, and ate breakfast. Now the only thing left to do is be lazy and watch Saturday morning cartoons for a change.
As I sit and watch Spiderman and Teenage Mutant Ninja Turtles I am slightly disappointed. All of my childhood cartoons are back on the air being made by different people. These new people use a slightly anime looking illustration style. It is hard for me too look at Peter Parker with such harsh, exaggerated angles and big eyes. It just isn't the same. The story lines are just repeating from the old cartoon because the writers can't even think of anything new. I'm just bothered by how different it is I guess. I suppose it isn't a horrible thing though.
Most kids these days are used to receiving information at the speed of light and anime style illustration allows for a lot of simplification of objects. So more information can get to the brain at a quicker speed. I guess what these new producers are trying to do is give children of the 2000s the chance to see these same cartoon in an illustration style they recognize. The ninja Turtles has done a better job with the story line because they are incorporating a lot of "cyber talk". The story line I happen to be watching has to do with the web and digital creatures coming to life to attach humans. There is a digital world that the turtles can enter that looks like an updated version of Tron. It is all just very strange to me, but I bet kids love it.
As an artist I look at the show for its illustration quality and how they use lighting and line weights to emphasize certain parts of the frame. It is all really subtle and I think it is successful. Its just sad that the more you grow up, the more retarded cartoons seem to be. I just want to be able to go back to the days of Saturday cartoons that held my attention for hours at a time and when life was simpler that it is now.
This week marked the start of winter for me because i got to bust out the beanies! And when I bust them out, I really bust them out. It almost becomes an obsession to wear a beanie every day. I love how they keep my head so very warm when the wind and cold try hard to nip at my ears. I have quite a few beanies, and every Holiday season seem to accumulate more; I have a drawer in the dresser dedicated just to beanies. Unfortunately, one of my favorites can't quite fit my head right so I don't wear it all that much. It says "Dickies" all over it in different fonts, I can name at least half of them, lol. From now on, when you see me I will most likely be wearing a beanie or have messy hair because of a previously worn beanie. Rejoice for winter is hear and all who enjoy it should wear a beanie or be a weeny.
It seems like every morning around 7:30 am some kind of garbage truck comes to pick up garbage. It might actually be only twice a week, but the length of annoyance makes it seem like all week. It always wakes me up during my last hour of sleep; and everyone know that is the best part! When I hear the truck pull up and start lifting the dumpsters, my teeth cringe. I want nothing more than to be able to transform into something big enough to crush it. To make it worse, I live in an apartment complex and there are a LOT of dumpsters around here. These trucks can be heard from my window no matter where they are in the complex.